SUSTAINABILITY FROM THE GROUND UP

Regenerative farming hero

THE FUTURE OF GUINNESS IS TAKING ROOT

At Guinness, we’re ‘all in’ for the long haul - for our people, our products, our partners and our planet. We’re only 264 years into our 9,000-year lease at the site of St James's Gate Brewery in Dublin, and we will never settle in pursuit of a better, brighter and more sustainable future for all.

A Guinness lorry outside St James's Gate. The trailers are the shape of Guinness cans. The trailer reads, "This is a zero-emissions vehicle".

LEADING 
THE WAY

When it comes to sustainability, we know we have a responsibility to do more for the communities who drink, make and sell our beer, and for the planet on which we all depend. Our aim, as brewers and innovators, is to play our part in protecting the future of our planet and to lead the way for others to follow.

An image looking up a cobbled street towards the gates of St James's Gate Brewery.

BEHIND ST. JAMES'S GATE & BEYOND 

We’ve made progress on reducing water usage in our breweries and switching to renewable energy to power them, but we have more to do. Likewise, we’ve replaced some packaging with responsibly sourced materials and launched a regenerative agriculture programme in Ireland, working with farmers to test and learn how best to regenerate the landscapes from where we source the ingredients for our beautiful Guinness. But there is more to do, have bold targets that set our direction and priorities as part of Diageo’s Spirit of Progress

BOLD 2030 TARGETS FOR A BRIGHTER FUTURE

NEWS & PROGRESS

A full pint of Guinness is centre of the image, a hand resting on the table grips the base of the glass.

OUR PROGRESS

As a global brand with global impact, Guinness is fully aligned to the Diageo Society 2030: Spirit of Progress - Diageo’s wider 10-year ESG...

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Two people sit in a green field next to each other looking at each other and smiling. One has a spade and is holding a potato they just dug up.

REGENERATIVE FARMING IN IRELAND

As brewers and innovators, Guinness is committed to sustainability and preserving the natural resources on which we all depend. We are only...

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